With many Quick Serve Restaurants (QSRs) and restaurants closed or limited since the onset of the COVID-19 pandemic, Canadian consumers have had to shift spending to groceries and other at-home meal options. As vaccinations ramp up with reopening plans in sight, how will various grocery categories be affected as consumers return to restaurants and QSRs? In other words, which categories are the most vulnerable to changes in spending?
To answer this question, Numerator has created the Canadian Grocery Vulnerability Index. The Canadian Grocery Vulnerability Index leverages the Numerator Canadian OmniPanel, the largest omnichannel consumer panel, to measure the likelihood that a change in QSR/Restaurant spending will correlate to or result in a change of spending for a given category.
To understand more about the vulnerability of your brand & category, contact your Numerator consultant.