Canadian shopping behaviour is shifting rapidly — with no end in sight. Numerator’s omnichannel data collection methodologies have evolved with the Canadian consumer to understand where and how consumers are shopping, whether that is in stores or online. Numerator’s Canadian eCommerce Category Growth Dashboard leverages verified purchase data from Canadian households to pinpoint the FMCG categories driving eCommerce growth for three key retailers: Amazon, Walmart, and Loblaws (coming soon!).