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Featured Posts

Understanding the Canadian LGBTQIA+ Shopper

Understanding the Canadian LGBTQIA+ Shopper

By Hannah Libot, Murali Subramanian

October 13, 2021

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Canadians Increase Pandemic Pet Spending

Understanding the Canadian LGBTQIA+ Shopper

The Inflation Factor: Canadian Consumers Prepare for Rising Prices

Back-to-School, Back to Normal?

The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour

Consumer Panels 101: Incisive Insight into the Shopper Mindset

Click and Collect 101: Winning Consumers with Convenience

Psychographic Segmentation: Beyond “Who” to Understand “Why”

Shopper Insights vs. Consumer Insights: What’s the Difference?

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