Top “Big Brands” of 2022: These CPG brands are household names, each purchased by a significant percentage of Canadian households this year. All of these big brands experienced an increase in…

In general, Canadians weathered the pandemic similarly to their southern neighbours, although there were a few key differences, including more lockdowns and a much higher adherence to mask and vaccine…

Understanding LGBTQIA+ consumers and the ways brands can best engage them is the focus of a recent webinar from Numerator Canada’s New Frontiers series, which explores emerging…

To gauge the degree of awareness and concern around the current inflation rate, Numerator surveyed over 600 Canadian consumers. Respondents were divided into three income groups: low (bottom 30%), medium…

Doing our data homework, we shed light on the attitudes and behaviours of back-to-school shoppers in our latest webinar. Using our sentiment and back-to-school surveys along with Numerator Insights,…

To get some answers, Numerator recently checked the temperature of consumer sentiment around the vaccine and revealed the results in our latest webinar. Digging into our Vaccine Premium People…

Consumer behaviour is always changing. To keep up with an evolving marketplace and better understand what consumers are buying as well as how and why, brands turn to consumer panels…

The basic difference between Shopper Insights and Consumer Insights teams is the focus of their research: the person making the purchase decision (the “shopper”) vs. the person using the…