Case Study May 9, 2019

Clif Bar Grows Assortment and Strengthens Retailer Relationships

Clif Bar Grows Assortment and Strengthens Retailer Relationships with Numerator Insights

Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. Using Numerator Insights, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers. Download this case study to learn how Clif Bar:

  • Identified and quantified shopper leakage from strategic retailers
  • Surveyed verified Clif Bar shoppers to understand the “why” behind their behavior
  • Built a case for increased category space for Clif Bar multipacks

Note: This report references US panel data. To learn more about our Canadian OmniPanel visit this page or get in touch to speak to a Numerator representative.

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