Clif Bar Grows Assortment and Strengthens Retailer Relationships with Numerator Insights
Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. Using Numerator Insights, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers. Download this case study to learn how Clif Bar:
- Identified and quantified shopper leakage from strategic retailers
- Surveyed verified Clif Bar shoppers to understand the “why” behind their behavior
- Built a case for increased category space for Clif Bar multipacks
Note: This report references US panel data. To learn more about our Canadian OmniPanel visit this page or get in touch to speak to a Numerator representative.