The Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. By partnering with Numerator, The Scotts Miracle-Gro Company team was able to uncover insights about the buyers of this product, gather direct feedback from those consumers and re-position one of their products to better resonate with that audience. Download this case study to learn how Numerator helped Scotts Miracle-Gro:
- Gain visibility into an emerging competitor not yet detected by other panelsThe Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. By partnering with Numerator, The Scotts Miracle-Gro Company team was able to uncover insights about the buyers of this product, gather direct feedback from those consumers and re-position one of their products to better resonate with that audience.
- Inform product positioning based on shoppers’ psychographics
- Leverage shopper feedback to create tailored messaging for a new audience
Note: This report references US panel data. To learn more about our Canadian OmniPanel visit this page or get in touch to speak to a Numerator representative.