Case Study January 3, 2020

Scotts Miracle-Gro Company Identifies and Responds to Competition

The Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. By partnering with Numerator, The Scotts Miracle-Gro Company team was able to uncover insights about the buyers of this product, gather direct feedback from those consumers and re-position one of their products to better resonate with that audience. Download this case study to learn how Numerator helped Scotts Miracle-Gro:

  • Gain visibility into an emerging competitor not yet detected by other panelsThe Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. By partnering with Numerator, The Scotts Miracle-Gro Company team was able to uncover insights about the buyers of this product, gather direct feedback from those consumers and re-position one of their products to better resonate with that audience.
  • Inform product positioning based on shoppers’ psychographics
  • Leverage shopper feedback to create tailored messaging for a new audience

Note: This report references US panel data. To learn more about our Canadian OmniPanel visit this page or get in touch to speak to a Numerator representative.

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