2022 Canadian Thanksgiving Preview

Numerator’s 2022 Canadian Thanksgiving Preview provides insight into consumer shopping & celebration plans for the holiday. Powered by a survey of over 1,300 Canadian consumers fielded in mid-September, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into Thanksgiving holiday behaviours, download the report to learn:

• • The anticipated impact of inflation on Thanksgiving shopping behaviour

  • How different age groups and financial segments plan to shop for the holiday

  • Which categories and channels are most likely to win Thanksgiving spend