2022 Halloween Preview

Numerator’s 2022 Halloween Preview provides insight into consumer shopping & celebration plans for the holiday. Powered by a quantitative survey of over 1,000 consumers along with qualitative interviews fielded in mid-September, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into Halloween holiday behaviors, download the report to learn:

• • The anticipated impact of inflation on Halloween shopping behaviors

  • How different incomes plan to shop for the holiday

  • Which candy types are most likely to show up in Halloween baskets