Report | February 5, 2021

Holiday Consumer Intentions Study: Q1 2021

As the COVID-19 pandemic continues, so do holidays and seasonal occasions. To help Canadian brands, retailers and agencies inform their strategies for another round of holidays in a pandemic, we’ve updated our Holiday Consumer Intentions Study for a fresh look at the upcoming holidays of Spring 2021: Valentine’s Day, St. Patrick’s Day and Easter.

Download the report to learn:

  • How consumers feel about Valentine’s Day, St. Patrick’s Day and Easter
  • How plans to celebrate these upcoming winter & spring holidays differ from years past
  • What shopping behaviours and spending habits are likely to look like this year

Download the Report