Report April 30, 2021

Holiday Consumer Intentions Study: Q2 2021

To help brands, retailers and agencies inform their strategies for key holidays & events, we’ve surveyed over 4,000 Canadian consumers to understand how they expect to celebrate— and shop for— Mother’s Day, Victoria Day, Father’s Day, St. Jean Baptiste Day, and Canada Day.

Download the report to learn:

  • How consumers feel about upcoming holidays & how they plan to celebrate
  • What shopping behaviours and spending habits are likely to look like this year
  • PLUS: How holiday expectations differ based on COVID-19 vaccination status

Download the Report