This Thanksgiving, Canadian consumers experienced a more ‘normal’ holiday— and their purchase behaviour shifted accordingly, with sales and household penetration down compared to 2020 for most Thanksgiving grocery categories.
To provide Canadian brands and retailers with the most complete post-Thanksgiving insights, we’ve compiled data from Numerator Insights and Promotions Intel into this comprehensive Thanksgiving 2021 report.
Download the full report to learn:
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- Grocery share by retailer, 2021 vs. 2020
- Top performing categories
- Frozen and fresh turkey trends
- Top promoted categories and their average promoted price
- And more!
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