Webinar | April 6, 2022

Advertising in Canada: 2021 in Review

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Throughout 2021, changing consumer behaviours– triggered by emerging trends like inflation and COVID variants– drove ongoing shifts in the Canadian advertising landscape.In this follow up to Numerator’s industry leading webinar, Canadian Advertising and the Pandemic: One Year In, find out how media investment and messaging changed in 2021 versus the year prior, and what the roadmap may look like for advertisers going forward.

Watch on to learn more about:

        • The shifting dynamics of the Canadian advertising landscape
        • Changes in the ad spend and volume of breaking ads
        • Trends in creative messaging in response to ongoing market forces

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