Watch On Demand Today!
2020 was a year unlike any other, and with shifting consumer behaviours came new patterns in Canadian advertising. In this follow up to Numerator’s industry leading Canadian Advertising Response to COVID-19 report, find out how media investment and messaging changed in 2020 versus the year prior, and what the roadmap may look like for advertisers going forward.
Watch on demand to learn how the pandemic has impacted Canadian advertising, including:
- How advertising expenditures and creative messaging evolved throughout the entire past year
- Which trends emerged in major categories and media types
- Examples of key creative themes in response to the changing landscape