In this guide, we share a variety of different promotional analyses and reporting tactics that will not only inform manufacturers on how retailer partners promote their category but also put manufacturers and retailers in a better position to use promotional information as a part of their collaborative growth efforts. Some of the business questions we address include:
- How much lift do you see during a given promotion?
- Which retailers are promoting which categories, and how?
- How are different categories priced in promotions?
Note: This report references US panel data. To learn more about our Canadian OmniPanel visit this page or get in touch to speak to a Numerator representative.