The want was always there. COVID-19 made it a need. Brands and retailers need real-time insights into consumer buying and the ads, promotions and pricing that drive it.
Marketing insights you need to understand
the changing landscape
Over 1,300 manufacturers, retailers, and agencies are growing with Numerator









To win modern consumers, you need to understand them. Numerator can help.
We help you understand consumer:
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
A modern panel for insight into the modern consumer.

Most Representative
Omnichannel Coverage
On-Demand Insights