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Posts by category

• Category: Blog
  • Brands to Watch in Canada in 2023
  • Canadians Increase Pandemic Pet Spending
  • Understanding the Canadian LGBTQIA+ Shopper
  • The Inflation Factor: Canadian Consumers Prepare for Rising Prices
  • Back-to-School, Back to Normal?
  • The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
  • Consumer Panels 101: Incisive Insight into the Shopper Mindset
  • Click and Collect 101: Winning Consumers with Convenience
  • Psychographic Segmentation: Beyond “Who” to Understand “Why”
  • Shopper Insights vs. Consumer Insights: What’s the Difference?
  • The End of Walmart Ad Match: A Shopper Perspective
  • The Impact of COVID-19 on Canadian Consumer Behaviour
  • Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 9/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 6/22 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 6/5 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 3/31: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Canada Day Promotional Review
• Category: Blog
  • Brands to Watch in Canada in 2023
  • Canadians Increase Pandemic Pet Spending
  • Understanding the Canadian LGBTQIA+ Shopper
  • The Inflation Factor: Canadian Consumers Prepare for Rising Prices
  • Back-to-School, Back to Normal?
  • The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
  • Consumer Panels 101: Incisive Insight into the Shopper Mindset
  • Click and Collect 101: Winning Consumers with Convenience
  • Psychographic Segmentation: Beyond “Who” to Understand “Why”
  • Shopper Insights vs. Consumer Insights: What’s the Difference?
  • The End of Walmart Ad Match: A Shopper Perspective
  • The Impact of COVID-19 on Canadian Consumer Behaviour
  • Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 9/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 6/22 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 6/5 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Numerator Canada 3/31: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
  • Canada Day Promotional Review

Pressroom

• Numerator Launches Instant Survey Solution in Canada
• Canadian Cough & Flu Sales Below Pre-Pandemic Levels, Numerator Reports
• 2021 Holidays See Greater COVID-19 Impact in Canada, Numerator Survey Reveals
• Numerator Sentiment Survey Reveals 1 in 5 U.S. Canadian Consumers Expect a Return to Normalcy by Canada Day
• Numerator Launches On-Demand Insights Platform for Brands to Access Canada's Largest Consumer Panel
• Numerator Launches Consumer Insights Panel for Canada

News

• Study suggests local fruits and vegetables more resistant to inflation
• Local fruits and vegetables more resistant to inflation, study says
• Ontarians expect to cut back on meat, produce in coming months: Study
• Health and beauty prices are spiking due to inflation
• Bugles have disappeared from Canadian stores, sending fans in search of a salty substitute
• How Canadians spent their Thanksgiving dollars
• Five ways grocers can win over produce shoppers amid inflation
• Amid high inflation and supply chain issues, private label powers up
• Five inflation-era consumers marketers need to know
• Workers returning to offices are still buying breakfast
• Prices are spiking in online grocery and dollar stores
• High-income earners are driving private label growth
• A lot of shoppers have seen price spikes in grocery aisles
• Dollar stores are attracting more pet food buyers
• Alternative dairy growth is outpacing alt meat
• Inflation overtakes COVID-19 as diners’ main concern
• Nearly half of Canadians are seeking deals for Easter
• People are cutting back on fresh produce as prices rise (Study)
• Cold, cough and flu sales are spiking
• In aisle discovery is key to engaging Gen Z drinkers
• Grocery, gasoline prices top inflationary stressors for Canadians
• How inflation is impacting consumer shopping habits
• Sales for cold, cough and flu products expected to be flat
• Serving the LGBTQIA+ shopper
• KitKat brings a scary innovation to store
• Consumers are still cautious about holiday celebrations
• Canadian Shoppers More Cautious About Holiday Plans
• A treat for Halloween: After a dud year in 2020, manufacturers say candy is already flying off the shelves
• This is what Organic Garage (OG.V) is doing better than Whole Foods (AMZN.NASDAQ)
• One in five Canadian consumers expect a return to normalcy by Canada Day
• Corporate support for Black Lives Matter movement falls short of expectations, say organizations
• Will grocery stores be vulnerable post-pandemic?
• Numerator Delivers Bottom Line On Walmart's Ad Match
• Impossible Foods is cutting prices 20% for 17,000 grocery stores in the U.S.
• Virus keeps Black Friday crowds thin, shoppers shift online
• Une période des Fêtes atypique guette les commerçants
• Plan International picks Doug & Partners to run holiday campaign
• Q2 Earnings Preview: Home Depot, Walmart May Show Retail Strength Amid COVID
• Oprah Just Invested in Vegan Milk Brand Oatly
• Walmart's new challenge to Amazon Prime has deep, hidden roots
• Target Just Launched Vegan Mac and Cheese Cups
• COVID-19: Retailers scrambling to respond to a surge in e-commerce orders during pandemic
• Basketball Championship Fans Score Big With Avocados From Mexico's Taco Tip Off Program
• Cargill Is the Latest Meat Producer to Launch a Vegan Range
• Nearly 25% of Americans Are Eating Less Meat Than Ever Before
• U.S. Vegan Meat Sales Set to Hit $1 Billion for the First Time Ever
• Vegan Kale Gnocchi Just Launched At Trader Joe’s
• Panera Is Removing Meat From 50% of Its Menu

Case Studies

• Clif Bar Grows Assortment and Strengthens Retailer Relationships
• Scotts Miracle-Gro Company Identifies and Responds to Competition
• Reckitt Benckiser Brings Shopper Segments to life with Numerator Insights

Reports

• 2023 Canadian Holiday Intentions Preview
• 2022 Christmas & New Year’s Eve Preview
• Canadian Thanksgiving 2022 Recap
• 2022 Halloween Preview
• 2022 Canadian Thanksgiving Preview
• The Metro Shopper’s Inflationary Behaviour Report
• Canadian Consumer Sentiment Update: June 2022
• 2022 Canada Day Preview
• Tracking Canadian Cold & Flu Trends During COVID-19
• 2022 Easter Preview Report
• Profiling Ontario Produce Trends
• The New Abnormal: Quantifying Omicron’s Impact on Canadian Consumer Behaviour
• Canadian Inflation Insights
• Canadian Thanksgiving 2021 Recap
• 2021 Shopping Holidays Preview
• Holiday Consumer Intentions Study: Q4 2021
• Holiday Consumer Intentions Study: Q3 2021
• Holiday Consumer Intentions Study: Q2 2021
• Holiday Consumer Intentions Study: Q1 2021
• 2020 Canada Holiday Consumer Intentions Survey
• Latest Canadian Consumer Insights: Impact of COVID-19 on Behaviour

Webinars

• Getting into the Weeds of Canada’s Budding Cannabis Industry
• Segmenting Canadian Consumers for New Inflationary Realities
• No Use Crying over Spilled Oat Milk: Do Meat and Dairy Alternatives still pack a punch?
• Private Label: An Inflationary Inevitability?
• Insights Dine and Dash: Indoor Dining’s Impact on Grocery
• Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers
• Ho Ho Ho, Merry Insights! Canadian Holiday Intentions & Planning Strategies
• Beyond Pride: Understanding the Canadian LGBTQIA+ Shopper
• Back to School, Back to Normal?
• The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
• Unlocking the Canadian OmniPanel: Understanding Grocery Shopper Loyalty
• The Impact of Walmart Canada Discontinuing Ad Match: A Shopper Perspective
• Unlocking the Canadian OmniPanel: Lapsed, Repeat, New
• Unlocking the Canadian OmniPanel: Understanding Leakage
• Unlocking the Canadian OmniPanel: Who is My Shopper?
• COVID-19: Leveraging Modern Canadian Consumer Panel Data

White Papers

• Making the Leap: Leading Transformation for Better Consumer Insights and Business Decisions
• The Role of POS and Panel Data - and the Danger of Forced Alignment
• Retail Guide: How to Win Your Fair Share of Click & Collect Sales
• Leveraging Promotions Data for Sales and Business Development
• Evaluating the Health of a Static Consumer Panel
• Category Management Best Practices