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Posts by category
- Category: Blog
- Canadians Increase Pandemic Pet Spending
- Understanding the Canadian LGBTQIA+ Shopper
- The Inflation Factor: Canadian Consumers Prepare for Rising Prices
- Back-to-School, Back to Normal?
- The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
- Consumer Panels 101: Incisive Insight into the Shopper Mindset
- Click and Collect 101: Winning Consumers with Convenience
- Psychographic Segmentation: Beyond “Who” to Understand “Why”
- Shopper Insights vs. Consumer Insights: What’s the Difference?
- The End of Walmart Ad Match: A Shopper Perspective
- The Impact of COVID-19 on Canadian Consumer Behaviour
- Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 9/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/22 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/5 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 3/31: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Canada Day Promotional Review
- Category: Blog
- Canadians Increase Pandemic Pet Spending
- Understanding the Canadian LGBTQIA+ Shopper
- The Inflation Factor: Canadian Consumers Prepare for Rising Prices
- Back-to-School, Back to Normal?
- The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
- Consumer Panels 101: Incisive Insight into the Shopper Mindset
- Click and Collect 101: Winning Consumers with Convenience
- Psychographic Segmentation: Beyond “Who” to Understand “Why”
- Shopper Insights vs. Consumer Insights: What’s the Difference?
- The End of Walmart Ad Match: A Shopper Perspective
- The Impact of COVID-19 on Canadian Consumer Behaviour
- Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 9/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/22 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/5 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 3/31: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Canada Day Promotional Review
Pressroom
- Numerator Launches Instant Survey Solution in Canada
- Canadian Cough & Flu Sales Below Pre-Pandemic Levels, Numerator Reports
- 2021 Holidays See Greater COVID-19 Impact in Canada, Numerator Survey Reveals
- Numerator Sentiment Survey Reveals 1 in 5 U.S. Canadian Consumers Expect a Return to Normalcy by Canada Day
- Numerator Launches On-Demand Insights Platform for Brands to Access Canada's Largest Consumer Panel
- Numerator Launches Consumer Insights Panel for Canada
News
- How Canadians spent their Thanksgiving dollars
- Five ways grocers can win over produce shoppers amid inflation
- Amid high inflation and supply chain issues, private label powers up
- Five inflation-era consumers marketers need to know
- Workers returning to offices are still buying breakfast
- Prices are spiking in online grocery and dollar stores
- High-income earners are driving private label growth
- A lot of shoppers have seen price spikes in grocery aisles
- Dollar stores are attracting more pet food buyers
- Alternative dairy growth is outpacing alt meat
- Adding Research Value with Predictive Insights
- Inflation overtakes COVID-19 as diners’ main concern
- Nearly half of Canadians are seeking deals for Easter
- People are cutting back on fresh produce as prices rise (Study)
- Cold, cough and flu sales are spiking
- Why I Love the Beta Distribution (Part One)
- In aisle discovery is key to engaging Gen Z drinkers
- Grocery, gasoline prices top inflationary stressors for Canadians
- How inflation is impacting consumer shopping habits
- What Amazon Sellers May Have Missed in December 2021
- Sales for cold, cough and flu products expected to be flat
- Serving the LGBTQIA+ shopper
- KitKat brings a scary innovation to store
- Consumers are still cautious about holiday celebrations
- Canadian Shoppers More Cautious About Holiday Plans
- A treat for Halloween: After a dud year in 2020, manufacturers say candy is already flying off the shelves
- Amazon Prime Day 2021: Lessons Learned
- This is what Organic Garage (OG.V) is doing better than Whole Foods (AMZN.NASDAQ)
- One in five Canadian consumers expect a return to normalcy by Canada Day
- Corporate support for Black Lives Matter movement falls short of expectations, say organizations
- Will grocery stores be vulnerable post-pandemic?
- Numerator Delivers Bottom Line On Walmart's Ad Match
- Impossible Foods is cutting prices 20% for 17,000 grocery stores in the U.S.
- Virus keeps Black Friday crowds thin, shoppers shift online
- Une période des Fêtes atypique guette les commerçants
- Plan International picks Doug & Partners to run holiday campaign
- Q2 Earnings Preview: Home Depot, Walmart May Show Retail Strength Amid COVID
- Oprah Just Invested in Vegan Milk Brand Oatly
- Walmart's new challenge to Amazon Prime has deep, hidden roots
- Target Just Launched Vegan Mac and Cheese Cups
- Hamilton International Airport Keeping the Supply Chain Open in COVID-19 Pandemic
- COVID-19: Retailers scrambling to respond to a surge in e-commerce orders during pandemic
- Basketball Championship Fans Score Big With Avocados From Mexico's Taco Tip Off Program
- Cargill Is the Latest Meat Producer to Launch a Vegan Range
- Nearly 25% of Americans Are Eating Less Meat Than Ever Before
- U.S. Vegan Meat Sales Set to Hit $1 Billion for the First Time Ever
- Vegan Kale Gnocchi Just Launched At Trader Joe’s
- Panera Is Removing Meat From 50% of Its Menu
Case Studies
- Clif Bar Grows Assortment and Strengthens Retailer Relationships
- Scotts Miracle-Gro Company Identifies and Responds to Competition
- Reckitt Benckiser Brings Shopper Segments to life with Numerator Insights
Team Members
- Olive Sun
- Sakena Gardner
- Emily Hill
- Murali Subramanian
- Hannah Libot
- Brian Ettkin
- Scott Johnston
- Joshua Greenough
- Teresa Grau
- Lisa Gosselin
- Regan Garrett
- Kelly Dotson
- Eric Belcher
- Numerator Intelligence
- Chris Bradley
Reports
- Canadian Thanksgiving 2022 Recap
- 2022 Halloween Preview
- 2022 Canadian Thanksgiving Preview
- The Metro Shopper’s Inflationary Behaviour Report
- Canadian Consumer Sentiment Update: June 2022
- 2022 Canada Day Preview
- Tracking Canadian Cold & Flu Trends During COVID-19
- 2022 Easter Preview Report
- Profiling Ontario Produce Trends
- The New Abnormal: Quantifying Omicron’s Impact on Canadian Consumer Behaviour
- Canadian Inflation Insights
- Canadian Thanksgiving 2021 Recap
- 2021 Shopping Holidays Preview
- Holiday Consumer Intentions Study: Q4 2021
- Holiday Consumer Intentions Study: Q3 2021
- Holiday Consumer Intentions Study: Q2 2021
- Holiday Consumer Intentions Study: Q1 2021
- 2020 Canada Holiday Consumer Intentions Survey
- Canadian Advertising Response to COVID-19 report
- Latest Canadian Consumer Insights: Impact of COVID-19 on Behaviour
Webinars
- Getting into the Weeds of Canada’s Budding Cannabis Industry
- Segmenting Canadian Consumers for New Inflationary Realities
- No Use Crying over Spilled Oat Milk: Do Meat and Dairy Alternatives still pack a punch?
- Private Label: An Inflationary Inevitability?
- Insights Dine and Dash: Indoor Dining’s Impact on Grocery
- Advertising in Canada: 2021 in Review
- Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers
- Ho Ho Ho, Merry Insights! Canadian Holiday Intentions & Planning Strategies
- Beyond Pride: Understanding the Canadian LGBTQIA+ Shopper
- Back to School, Back to Normal?
- The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour
- Canadian Advertising and the Pandemic: One Year In
- Unlocking the Canadian OmniPanel: Understanding Grocery Shopper Loyalty
- The Impact of Walmart Canada Discontinuing Ad Match: A Shopper Perspective
- Impact of COVID-19 on Canadian Advertising
- Unlocking the Canadian OmniPanel: Lapsed, Repeat, New
- Unlocking the Canadian OmniPanel: Understanding Leakage
- Unlocking the Canadian OmniPanel: Who is My Shopper?
- COVID-19: Leveraging Modern Canadian Consumer Panel Data
White Papers
- Making the Leap: Leading Transformation for Better Consumer Insights and Business Decisions
- The Role of POS and Panel Data - and the Danger of Forced Alignment
- Retail Guide: How to Win Your Fair Share of Click & Collect Sales
- Leveraging Promotions Data for Sales and Business Development
- Evaluating the Health of a Static Consumer Panel
- Category Management Best Practices