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Posts by category
- Category: Blog
- Consumer Panels 101: Incisive Insight into the Shopper Mindset
- Click and Collect 101: Winning Consumers with Convenience
- Psychographic Segmentation: Beyond “Who” to Understand “Why”
- Shopper Insights vs. Consumer Insights: What’s the Difference?
- The End of Walmart Ad Match: A Shopper Perspective
- The Impact of COVID-19 on Canadian Consumer Behaviour
- Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 9/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/22 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 6/5 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Numerator Canada 3/31: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour
- Canada Day Promotional Review
Pressroom
- Numerator Launches On-Demand Insights Platform for Brands to Access Canada's Largest Consumer Panel
- Numerator Launches Consumer Insights Panel for Canada
News
- Will grocery stores be vulnerable post-pandemic?
- Numerator Delivers Bottom Line On Walmart's Ad Match
- Impossible Foods is cutting prices 20% for 17,000 grocery stores in the U.S.
- Virus keeps Black Friday crowds thin, shoppers shift online
- Une période des Fêtes atypique guette les commerçants
- Plan International picks Doug & Partners to run holiday campaign
- Q2 Earnings Preview: Home Depot, Walmart May Show Retail Strength Amid COVID
- Oprah Just Invested in Vegan Milk Brand Oatly
- Walmart's new challenge to Amazon Prime has deep, hidden roots
- Target Just Launched Vegan Mac and Cheese Cups
- Hamilton International Airport Keeping the Supply Chain Open in COVID-19 Pandemic
- COVID-19: Retailers scrambling to respond to a surge in e-commerce orders during pandemic
- Basketball Championship Fans Score Big With Avocados From Mexico's Taco Tip Off Program
- Cargill Is the Latest Meat Producer to Launch a Vegan Range
- Nearly 25% of Americans Are Eating Less Meat Than Ever Before
- U.S. Vegan Meat Sales Set to Hit $1 Billion for the First Time Ever
- Vegan Kale Gnocchi Just Launched At Trader Joe’s
- Panera Is Removing Meat From 50% of Its Menu
Case Studies
- Clif Bar Grows Assortment and Strengthens Retailer Relationships
- Scotts Miracle-Gro Company Identifies and Responds to Competition
- Reckitt Benckiser Brings Shopper Segments to life with Numerator Insights
Team Members
- Brian Ettkin
- Mohit Kalra
- Scott Johnston
- Kevin Harakal
- Joshua Greenough
- Teresa Grau
- Lisa Gosselin
- Regan Garrett
- Amy Fitzgerald
- Kelly Dotson
- Eric Belcher
- Numerator Intelligence
- Chris Bradley
Reports
- Holiday Consumer Intentions Study: Q1 2021
- 2020 Canada Holiday Consumer Intentions Survey
- Canadian Advertising Response to COVID-19 report
- Latest Canadian Consumer Insights: Impact of COVID-19 on Behaviour
Webinars
- Canadian Advertising and the Pandemic: One Year In
- Unlocking the Canadian OmniPanel: Understanding Grocery Shopper Loyalty
- The Impact of Walmart Canada Discontinuing Ad Match: A Shopper Perspective
- Impact of COVID-19 on Canadian Advertising
- Unlocking the Canadian OmniPanel: Lapsed, Repeat, New
- Unlocking the Canadian OmniPanel: Understanding Leakage
- Unlocking the Canadian OmniPanel: Who is My Shopper?
- COVID-19: Leveraging Modern Canadian Consumer Panel Data
White Papers
- The Role of POS and Panel Data - and the Danger of Forced Alignment
- Retail Guide: How to Win Your Fair Share of Click & Collect Sales
- Leveraging Promotions Data for Sales and Business Development
- A Guide to Pricing Policies, Monitoring, and Enforcement
- Evaluating the Health of a Static Consumer Panel
- Category Management Best Practices