The industry’s most up-to-date data delivers the comprehensive insights you need to act with confidence – when it matters most.
Gaining a clear view of the consumer used to require purchasing multiple data sets, managing duplication and increasing costs. Numerator makes this process more efficient by providing access to the most representative, comprehensive, and scalable first-party consumer data set from a single source. Translation? We give you purchase behaviour, demographics, psychographics, media consumption habits, and more so you can streamline your data ecosystem and conduct more in-depth analysis so your business can win in this highly variable market.
Uncover previously unidentified insights with first-party purchase data uniformly collected from over 135K Canadian households, across all purchase channels.
Streamline data sources and achieve new efficiencies with a single data set that follows the consumer journey through purchase behaviour, ecomm, demographics, psychographics, media consumption, and more.
Gain an omnichannel view of purchase behaviours from recent weeks or days, not months, with up to two years of historical data to identify trends.
Panelists
Trips Captured
Retailers Tracked
Predictive Propensity Models
Localized Consumer / Shopper Elasticity
Demand or Consumption Prediction
Balancing Other Data Sources
Assortment Optimization
Synthetic Households
Behavioural Segmentation
Marketing and Promotion Activity Measurement
Personalization Analytics
Marketing mix modeling