CONSUMER SENTIMENT TRACKER

Keep tabs on consumer confidence.

The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.

Latest Update: 6/1/26

Consumer Confidence Score

May Consumer Confidence Score: 51.2 (-0.5 vs. last month)

Canadian consumer confidence decreased slightly in May, with declines in current household finances and comfort with discretionary spending, and no change in job market confidence.

Spending & Saving Considerations

Half of Canadian consumers saved their spare cash in May, and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re cooking at home, shopping on sale, and using coupons/discount codes when possible.

Financial Outlook Score

May Financial Outlook Score: 50.2 (+0.8 points vs. last month)

Canadian consumers feel better about their future finances than they did last month. Thinking about one year from now, 26% of Canadian consumers think their household finances will be better, 49% think they’ll be the same, and 25% think they’ll be worse.

About the tracker

Numerator’s Canadian Consumer Sentiment Tracker combines data from three ongoing Microsurveys—brief surveys (three questions or less) fielded on a rolling basis to our entire consumer panel. The surveys collect thousands of responses per month, and their abbreviated nature ensures high participation rates and fresh, reliable data each month.

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