Numerator is conducting a monthly consumer sentiment study to help brands better understand when and how consumers plan to resume their normal lives. Each month, Numerator is surveying Canadian consumers to learn more about how they’re feeling, what they’re comfortable doing, and when they expect to return to normal behaviours and activities.
Note: Past versions of this survey look across Canadian consumers as a whole. Beginning in May, we have also started segmenting respondents based on their shared intention to receive or not receive the COVID-19 vaccine. As more Canadian consumers receive their vaccines, we’ll add views based on vaccine status.