CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 10/1/26
Consumer Confidence Score
September Consumer Confidence Score: 51.1 (-0.7 vs. last month)
Canadian consumer confidence decreased slightly in September, with declining comfort regarding current household finances and discretionary spending, and decreased confidence in the job market.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in September, and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re cooking at home, shopping on sale, and using coupons/discount codes when possible.
Financial Outlook Score
September Financial Outlook Score: 51.1 (-2.2 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month. Thinking about one year from now, 26% of Canadian consumers think their household finances will be better, 49% think they’ll be the same, and 24% think they’ll be worse.