UNDERSTAND THE MODERN CANADIAN CONSUMER

Numerator OmniPanel

A new era of consumer insights with visibility into what influences consumers on their path to purchase, their omnichannel purchase behaviour and the opinions that shape those behaviours.

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Daily Data Updates

Monitor changing consumer behaviours and sentiments on demand.

Omnichannel and Omniproduct

Capture purchases of all product categories across all channels.

Segmentation Flexibility

Configure custom shopper groups.

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A modern panel to understand modern shoppers and consumers

Numerator’s gamified and user-friendly app has surpassed legacy panel size and engagement — leading to a more representative and true omnichannel consumer panel. Holistic collection of purchase data and survey insights empower brands to understand the ‘why’ behind the buy.

Canadian OmniPanel by the Numbers

30K+ panelists uploading receipts
10X more shopping trips per month
12K+ retailers tracked

We know people, not panelists.

Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged panel that provides deeper consumer insights.

Legacy Panel
Numerator's Modern Panel
Passive panelists
Engaged consumers
Spotty data
Robust coverage
Traditional grocery coverage
Omnichannel and cross-category
Long data lag
Daily data updates
Extra costs for customization
On-demand customization
What, but not why
Opinions and purchase behaviour together
Comparison List

Canadian OmniPanel Features

Gain a holistic view for deep shopper understanding  

Shopper purchase behaviour is tracked alongside opinions collected via surveys for more holistic consumer understanding — so you can understand the ‘why’ behind the buy.

omnichannel view
Get fast answers about your shoppers and your competition  

The on-demand platform is updated daily to deliver the speed of insights needed to make timely business decisions. Create custom people groups for on-the-fly analysis based on your business questions.

fast consumer data
Build strong retailer relationships with omnichannel and cross-category insights  

Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

omnichannel consumer data
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Discover what you don’t know with more trips, more channels, and more insights.