Make decisions with confidence and speed by leveraging a panel that is architected to evolve with the modern Canadian consumer and provides a single source for omni insights and understanding.
NUMERATOR OMNIPANEL
Consumer panel data at speed, scale and coverage never seen before.
Canadian OmniPanel by the Numbers
Monthly active users sharing purchase data
Static Panelists meeting strict quality standard of 12 consecutive months of trip collection
Retailers tracked across big box, drug, pet, liquor, ecomm and more
Trips collected digitally and growing
Consumer Panel Features
Gain a holistic view for deep shopper understanding
Shopper purchase behaviour is tracked alongside opinions collected via surveys for more holistic consumer understanding — so you can understand the ‘why’ behind the buy.
Get fast answers about your shoppers and your competition
The on-demand platform is updated daily to deliver the speed of insights needed to make timely business decisions. Create custom people groups for on-the-fly analysis based on your business questions.
Build strong retailer relationships with omnichannel and cross-category insights
Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.
Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged consumer panel that provides deeper consumer insights.
We start with the consumer, because channels don't create trends, people do.
Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behavior, creating a single data source that enables richer consumer understanding.
Channels
Traditional
B&M
eCommerce
Club & Specialty
Gas & Convenience
Dollar Store
and more
Transaction Sources
Paper Receipts
Retailer Loyalty Data
Mobile App Purchases
Email
Consumer Profiles
Survey Data Demographics
Psychographics Media Consumption
We know people, not panelists.
Daily Data Updates
Monitor changing consumer behaviours and sentiments on demand.
Omnichannel and Omniproduct
Capture purchases of all product categories across all channels.
Segmentation Flexibility
Configure custom shopper groups.