A modern consumer panel to understand modern shoppers.

Numerator’s gamified and user-friendly app has surpassed legacy consumer panel size and engagement — leading to a more representative and true omnichannel consumer panel. Holistic collection of purchase data and survey insights empower brands to understand the ‘why’ behind the buy.

Canadian OmniPanel by the Numbers

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K+

panelists uploading receipts

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more shopping trips per month

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K+

retailers tracked

We know people, not panelists.

Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged consumer panel that provides deeper consumer insights.

Passive panelists
Engaged consumers
Spotty data
Robust coverage
Traditional grocery coverage
Omnichannel and cross-category
Long data lag
Daily data updates
Extra costs for customization
On-demand customization
What, but not why
Opinions and purchase behaviour together

Consumer Panel Features

Gain a holistic view for deep shopper understanding

Shopper purchase behaviour is tracked alongside opinions collected via surveys for more holistic consumer understanding — so you can understand the ‘why’ behind the buy.

Get fast answers about your shoppers and your competition

The on-demand platform is updated daily to deliver the speed of insights needed to make timely business decisions. Create custom people groups for on-the-fly analysis based on your business questions.

Build strong retailer relationships with omnichannel and cross-category insights

Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

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Daily Data Updates

Monitor changing consumer behaviours and sentiments on demand.

Omnichannel and Omniproduct

Capture purchases of all product categories across all channels.

Segmentation Flexibility

Configure custom shopper groups.

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