Quantify the impact of emerging trends— from pandemic shifts to Gen Z’s growing purchase power— on your business with more demographic groups, more trips, and more channels.
Identify your most valuable buyers— and their evolving preferences
After a long period spent at home, beauty buyers are re-evaluating their wants and needs. With visibility across all channels, including Beauty, Drug, and Dollar, Numerator’s Canadian OmniPanel enables beauty brands to identify their most valuable buyers and track behavioural shifts across all Canadian retailers and beauty categories. Leverage the industry’s fastest and most comprehensive advertising and promotional intelligence, as psychographic and media consumption attributes, to target your most valuable buyers with messaging that resonates.
Each panelist is tracked across all channels, from Beauty and Drug to Mass and Dollar, giving you a full view of Beauty shopping behaviour.
Numerator’s Canadian OmniPanel captures 10X more shopping trips per month than legacy data providers, enabling you to track new items, quantify brand and category switching, and more.
We can report within days, using % of HHs reporting.
Over 400 CPG companies are growing with Numerator.
Understand the full path to purchase.
Numerator's Canadian OmniPanel
Discover what you don’t know with more trips, more channels, and more consumer insights.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.