Keep pace with changing consumer behaviour as it shifts more rapidly than ever. Leverage broad, cross-category and omnichannel insights to develop your growth strategies.
Meet your modern consumer
Build retailer relationships, win back lapsed shoppers, and successfully launch new products with access to Canada’s fastest, most comprehensive consumer insights. The Numerator OmniPanel enables you to deeply understand consumer behaviour across all categories, retailers, and channels, from online and QSR to Club and convenience, in addition to granular Private Label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Each panelist is tracked across all channels, which is the only way to understand switching.
C-Store, Dollar, Club coverage
Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Dollarama, Costco, and more.
We can report within days, using % of HHs reporting.
Over 400 CPG companies are growing with Numerator.
Understand the full path to purchase.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Discover what you don’t know with more trips, more channels, and more consumer insights.
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.