Meet your modern consumer

Build retailer relationships, win back lapsed shoppers, and successfully launch new products with access to Canada’s fastest, most comprehensive consumer insights. The Numerator OmniPanel enables you to deeply understand consumer behaviour across all categories, retailers, and channels, from online and QSR to Club and convenience, in addition to granular Private Label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.

Omnichannel panelists

Each panelist is tracked across all channels, which is the only way to understand switching.

C-Store, Dollar, Club coverage

Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Dollarama, Costco, and more.

Technology-driven speed

We can report within days, using % of HHs reporting.

Over 400 CPG companies are growing with Numerator.

Mars logo
Hershey Logo
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Understand the full path to purchase.

Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Numerator OmniPanel

shopper insights

Discover what you don’t know with more trips, more channels, and more consumer insights.

Survey Insights

Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.

Find out how Numerator can help your brand grow more.

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