MEET CONSUMER NEEDS AS THEY CHANGE FASTER THAN EVER
Comprehensively engage Canadian consumers based on health concerns, omnichannel behaviour, and sentiment.
Modern insights for a modern consumer
Leverage health, diet, and life stage people groups, deep psychographic and media insights, and omnichannel purchase data to deeply understand and effectively target your modern consumer. Numerator’s Canadian OmniPanel captures 10x more shopping trips per month than the industry standard across all retailers and channels, from Mass to Club to Dollar, to help brands build retailer relationships, successfully launch new products, and win back lapsed shoppers.
Each panelist is tracked across all channels, which is the only way to understand switching.
Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Dollarama, Costco, and more.
We can report within days, using % of HHs reporting.
Over 400 CPG companies are growing with Numerator.
Understand the full path to purchase.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Discover what you don’t know with more trips, more channels, and more consumer insights.
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.