Numerator helps companies understand their customers and identify growth opportunities. We provide more visibility into more consumers across more channels — unlocking more growth.
At-a-Glance



Numerator is a data and tech company reinventing the market research industry
with first-party, consumer-sourced data.
Numerator helps companies understand their customers and identify growth opportunities. We provide more visibility into more consumers across more channels — unlocking more growth.
We blend proprietary data, including a digital panel of over one million U.S. consumers and a representative panel of 30k Canadian consumers, with advanced technology to create unique insights — for an industry that has been slow to change.
Our products are known for “time-to-platform” — because consumers move fast, and our customers need intel and insights now.
Whether it’s understanding the segmentation of your consumer or the performance of your promotional strategies, we have a level of detail no one else does.
The modern consumer shops 14 retail channels in a year – which one can you afford to miss (or misunderstand)?
Our people are our greatest asset – so great, in fact, they earned their own name: Numerati. We encourage big ideas, and we’re not afraid to fail because we learn from everything we do. Ready to help us reinvent an industry?
Our leadership team brings together years of experience across industries — including CPG, retail, and tech.