Craft your growth strategy with visibility into omnichannel shopping behaviour across all channels, retailers, categories, and products.
MAKE THE MOST OF SHIFTING SHOPPER BEHAVIOUR
Retailers
The comprehensive, omnichannel insights you need to capture your fair share of growth.
As shopper behaviour continues to shift amidst ongoing uncertainty, retailers need to keep pace— by leveraging real-time insight into how shoppers behave outside their four walls. Numerator’s Canadian OmniPanel provides unprecedented visibility into shopper sentiment and behaviour across all retailers, including Costco and Dollarama, and all categories and products, including Private Label, enabling retailers to craft their growth strategies.
Capture your fair share of growth
Identify how key shoppers behave at your store, competitive stores across all channels, and online to pinpoint leakage and discover areas for growth.
Keep pace with dynamic shopper and market shifts
Apply your segmentation to the industry’s fastest insights to understand how key shopper segments are behaving in near real-time.
Adjust your strategies to meet customer needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.
Reports that give you more.
More channels. More insights. More competitive edge.
Shopper Surveys
Survey specific guest segments based on real, observed behaviours. Need to target certain category buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Retailer Share of Wallet
Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.
Lapsed, Repeat, New Shoppers
Identify which competitors are stealing shoppers and how you can win them back. Discover where new shoppers are coming from and what drove their trips.
Promo price planner
Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.
Psychographics
Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Quantify their price sensitivity, attitudes towards health and sustainability, and more to craft strategies that engage them.
Retailers that trust Numerator.
Our retail solutions.
Survey Insights
Leverage opinions from your verified shoppers— or competitive shoppers— to inform your strategy for today and tomorrow.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to understand shopper behaviour outside your four walls.
Promotions Intel
Increase the effectiveness of your trade promotions through competitive intel and historical data across all media types.
Our latest Retail insights.
Get the latest news, insights and resources from Numerator.
Indoor Dining’s Impact on Grocery
How will your brand be impacted by increased out-of-home consumption?
2021 Canadian Thanksgiving Recap
Learn how Canadian shoppers navigated a more normal Thanksgiving, and how categories and retailers were impacted.
Canadian Inflation Insights
In this report, we surveyed over a thousand Canadian consumers to better understand the impact of inflation on their sentiment, intentions, and purchase behaviour.