CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 10/2/25
Consumer Confidence Score
September Consumer Confidence Score: 52.2 (-1 point vs. last month)
Canadian consumer confidence decreased in September compared to last month. Canadian consumers reported a decrease in job market confidence (-1.0), discretionary spending (-1.0) and their ability to make ends meet (-0.8).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in September and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
September Financial Outlook Score: 52.0 (-1.8 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month. Thinking about one year from now, 27% of Canadian consumers think their household finances will be better, 49% think they’ll be the same, and 23% think they’ll be worse.
