CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 1/6/25
Consumer Confidence Score
December Consumer Confidence Score: 51.8 (flat vs. last month)
Canadian consumer confidence held steady in December, with a slight decline in household finances offset by increases in job market confidence and comfort with discretionary spending.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in December and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
December Financial Outlook Score: 52.2 (+2 points vs. last month)
Canadian consumers feel better about their future finances than they did last month. Thinking about one year from now, 28% of Canadian consumers think their household finances will be better, 48% think they’ll be the same, and 24% think they’ll be worse.