CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 12/4/25
Consumer Confidence Score
November Consumer Confidence Score: 51.8 (-0.2 points vs. last month)
Canadian consumer confidence decreased slightly in November compared to last month, driven primarily by decreased confidence in the ability to make ends meet (-0.5). Confidence in the job market increased slightly (+0.1), while comfort with discretionary spending dropped (-0.2).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in November and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
November Financial Outlook Score: 52.1 (-1.9 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month. Thinking about one year from now, 25% of Canadian consumers think their household finances will be better, 51% think they’ll be the same, and 24% think they’ll be worse.