To help Canadian brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to celebrate—and shop for—upcoming 2024 holidays. Explore high-level holiday intel from our annual survey below, or click into one of our quarterly reports for deeper holiday-specific insights throughout the year.
NUMERATOR CANADIAN HOLIDAY INSIGHTS
Know more about 2024 holiday consumer trends & predictions.
Download the full report for additional views
Numerator’s 2024 Canadian Holiday Preview provides insight into consumer shopping & celebration plans for thirteen upcoming holidays— from Lunar New Year to New Year’s Eve. Powered by a survey of over 5,000 consumers, the report outlines how shoppers plan to celebrate each holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend.