NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 3/22/2023

Health & Beauty and Household inflation are on the rise

In the most recent week, the rates of both household and health & beauty inflation have increased. Grocery inflation, on the other hand, has remained steady, despite an increase in the rate of inflation for the baking & cooking category.

Highlights for the four week period ending February 19:

Grocery prices were up 4.14% vs. YA, a decrease from the prior week.
Health & beauty prices were up 16.83% vs. YA, an increase from the prior week.
Prices for household items were up 7.45% vs. YA, an increase from the prior week.

Grocery inflation has steadied across most channels

Grocery inflation has remained steady week-over-week across most channels. Online grocery inflation (which has been the most volatile compared to other channels) has spiked in the most recent week.

The rate of grocery inflation facing Asian consumers is increasing

In the most recent week, the rates of grocery inflation facing Aboriginal consumers, Black consumers, and Canadian consumers who identify their ethnicity as “other” have decreased. The rate facing White consumers remains steady, while the rate facing Asian consumers has increased.

For past insights into Canadian consumer behaviour and sentiment as it relates to the COVID-19 pandemic, check out our survey insights from March 2020 through May 2022.

See the insights.