NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 9/26/2023

Grocery inflation is on the rise

After remaining steady for several weeks, Grocery inflation has returned to July ’23 levels, while Health & Beauty inflation is on the decline and Household inflation has steadied.

Highlights for the four week period ending September 10:

Grocery prices were up 7.51% vs. YA, an increase from the prior week.
Health & beauty prices were up 16.31% vs. YA, a decrease from the prior week.
Prices for household items were up 5.90% vs. YA, a minor increase from the prior week.

Grocery inflation has converged across channels

Online grocery inflation, the most volatile across retail channels, has declined in the most recent week to match inflation in the Dollar and Drug channels. Grocery inflation in other retail channels remains steady.

Inflation's impact on Gen Z is decreasing

Since February 2022, Gen Z grocery inflation has remained elevated compared to other generations. In the most recent week, the rate of grocery inflation facing Gen Z decreased to a rate comparable with all other generations, which last happened in October ’22.

For past insights into Canadian consumer behaviour and sentiment as it relates to the COVID-19 pandemic, check out our survey insights from March 2020 through May 2022.

See the insights.