Tracking Canadian Cold & Flu Trends During COVID-19

The 2021-2022 Cold & Flu season was yet another unprecedented time period as overwhelmingly vaccinated Canadian consumers attempted a return to “normal” while enduring waves driven by the Delta and Omicron variants.

In this comprehensive report, you’ll find a summary of findings from Numerator’s 2021-2022 Cold Weather Tracker, covering:

• Cumulative Cold, Cough & Flu household penetration from during the pre-COVID and COVID periods

• Weekly Cold, Cough & Flu sales

• The performance of traditional ‘cold weather’ categories, from tea to pain relievers