Webinar January 20, 2021

The Impact of Walmart Canada Discontinuing Ad Match: A Shopper Perspective

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On October 15, 2020, Walmart Canada ended its popular Ad Match program, a policy that allowed shoppers to request a price-match on in-store items. To gauge the impact of this change in policy, Numerator surveyed over 800 verified Walmart shoppers to get their thoughts on the discontinuation. By layering insights from the survey on top of purchasing behaviour from our modern consumer panel, we’ve identified distinct shifts in behaviour as a result of the program’s conclusion, as well as future predictions on greater market impacts.

In this 30 min webinar, Numerator’s Brian Ettkin, Solutions Consultant, will deep dive into the Walmart Ad Match program and how its end is likely to impact consumers and the market. Tune in for answers to questions such as:

    • How do consumers feel about the discontinuation of the Ad Match program?
    • Which retailers are poised to capture new shoppers searching for Ad Match replacements?
    • What shopping behaviours have already been impacted by the program’s end?

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