Grow your brand with more insights into your category, competition, and consumers.
Uncover omnichannel consumer insights
in a changing world.
Access omnichannel insights backed by Canada’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grown household penetration, and uncover critical consumer behaviour insights that other panels miss.
Unlock deep understanding of trends and relationships within your category
Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.
Analyze what motivates your core consumers and understand how to reach them
Understand consumers at a deeper level. Analyze purchase behaviour alongside psychographic data and media consumption habits to effectively target the right consumers with the right message, in the right place.
Identify and target new consumer segments to grow household penetration
Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviours across your category, all channels, and more.
Features that give you more.
More channels. More Visibility. More competitive edge.
Cross-channel visibility
Insights into online and offline buying behaviour for your brand and your category.
Complete view of true buying behaviour
Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.
Source of volume insights
Know where your growth is coming from and how that relates to the category – down to the retailer and channel.
Quick whitespace identification
Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.
Brand Insights by the Numbers
35K
Panelists
500+
Psychographic attributes
150+
Media consumption attributes
