NUMERATOR BRAND INSIGHTS

Win more in your category.

Grow your brand with more insights into your category, competition, and consumers.

Uncover omnichannel consumer insights
in a changing world.

Access omnichannel insights backed by Canada’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grown household penetration, and uncover critical consumer behaviour insights that other panels miss.

Unlock deep understanding of trends and relationships within your category

Unlock deep understanding of trends and relationships within your category
Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.
 

Analyze what motivates your core consumers and understand how to reach them

Analyze what motivates your core consumers and understand how to reach them
Understand consumers at a deeper level. Analyze purchase behaviour alongside psychographic data and media consumption habits to effectively target the right consumers with the right message, in the right place.
 

Identify and target new consumer segments to grow household penetration

Identify and target new consumer segments to grow household penetration
Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviours across your category, all channels, and more.

Features that give you more.

More channels. More Visibility. More competitive edge.
Cross-channel visibility  

Insights into online and offline buying behaviour for your brand and your category.

cross channel visibility
Complete view of true buying behaviour 

Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.

complete view on laptop
Source of volume insights 

Know where your growth is coming from and how that relates to the category – down to the retailer and channel.

source of volume on laptop
Quick whitespace identification 

Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.

whitespace identification on laptop

Brand Insights by the Numbers

35K Panelists
500+ Psychographic attributes
150+ Media consumption attributes

Get deeper brand insights with targeted surveys.

Build stronger brands with Numerator Survey by asking verified purchases what they think about your brand and your competitors. We provide faster results with more robust consumer insights than traditional survey providers.

Find out how Numerator can help your brand grow.

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