Grow your brand with more insights into your category, competition, and consumers.
NUMERATOR BRAND INSIGHTS
Win more in your category.
Features that give you more.
More channels. More Visibility. More competitive edge.
Cross-channel visibility
Insights into online and offline buying behaviour for your brand and your category.
Complete view of true buying behaviour
Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.
Source of volume insights
Know where your growth is coming from and how that relates to the category – down to the retailer and channel.
Quick whitespace identification
Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behaviour.
Brand Insights by the Numbers
Panelists
Psychographic attributes
Media consumption attributes
Get deeper brand insights with targeted surveys.
Build stronger brands with Numerator Survey by asking verified purchases what they think about your brand and your competitors. We provide faster results with more robust consumer insights than traditional survey providers.
Evaluating the Health of a Static Consumer Panel : Canada Edition
Consumer behaviour has changed dramatically over the years. This paper covers how you should be thinking about evaluating the health of your consumer purchase panel with the modern consumer in mind. This document provides guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.