Gain insight into shifting shopping behaviours alongside shopper attitudes, interests and opinions across all channels – all within a single platform.
NUMERATOR SHOPPER + PEOPLE INSIGHTS
Deep shopper understanding in a dynamic market.
Shopper needs, motivations and behaviours are changing by the moment. We can help you keep up.
Numerator answers business questions – fast – with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behaviour, and grow your brand with better shopper insights.
Gain deeper shopper understanding
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behaviour.
Get fast answers about shoppers & market shifts
Create custom people groups for on-the-fly shopper analysis based on your business questions and kick-off Instant Surveys directly in the shopper insights platform.
Build strong retailer relationships
Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.
Shopper + People Insights by the Numbers
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demographic and media consumption attributes
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of custom group combinations created in minutes
Shopper + People Insights Features
Deep, holistic shopper research & understanding
Numerator’s unified data collection allows you to analyze purchase behaviour alongside demographic data for better shopper insights and then leverage 150+ media consumption habits to better strategize on how to reach them.
Create flexible, on-the-fly shopper analysis
Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.
Access to total-store data
Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.
Omnichannel coverage
We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel shopper insights.
Daily shopper data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
Evaluating the Health of a Static Consumer Panel : Canada Edition
Consumer behaviour has changed dramatically over the years. This paper covers how you should be thinking about evaluating the health of your consumer purchase panel with the modern consumer in mind. This document provides guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.
