Gain insight into shifting shopping behaviours alongside shopper attitudes, interests and opinions across all channels – all within a single platform.
Shopper + People Insights by the Numbers
demographic and media consumption attributes
of custom group combinations created in minutes
Shopper + People Insights Features
Deep, holistic shopper research & understanding
Numerator’s unified data collection allows you to analyze purchase behaviour alongside demographic data for better shopper insights and then leverage 150+ media consumption habits to better strategize on how to reach them.
Create flexible, on-the-fly shopper analysis
Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.
Access to total-store data
Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.
We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel shopper insights.
Daily shopper data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.