Gain insight into shifting shopping behaviours alongside shopper attitudes, interests and opinions across all channels – all within a single platform.
Shopper needs, motivations and behaviours are changing by the moment. We can help you keep up.
Numerator answers business questions – fast – with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behaviour, and grow your brand with better shopper insights.
Shopper + People Insights by the Numbers
Shopper + People Insights Features
Numerator’s unified data collection allows you to analyze purchase behaviour alongside demographic data and 500+ psychographic attributes for better shopper insights and then leverage 150+ media consumption habits to better strategize on how to reach them.
Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.
Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.
We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel shopper insights.
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.