Leverage opinions from verified purchasers to inform your strategy for today and tomorrow.
Reach who you need with unmatched access to qualified consumers and verified purchase behaviour
Target known buyers…
Find hard to reach groups like new purchasers weeks (if not months) ahead of industry
…based on recent behaviours…
Minimize recall bias by triggering surveys based on recent behaviours on a daily basis
…and track over time.
Enables deeper understanding of shifts in behaviours (ie: heavy, loyal, leaked and more)
Targeted Surveys for Deeper Consumer Insights
New item launches
Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.
Powerful segmentation profiles
Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviours. Target and track their behaviours over time.
Shopper journey surveys
Access to the same panelists’ attitudes and opinions tied to their purchase behaviour and understand the key moments of truth on the path to purchase.
Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.