Leverage opinions from verified purchasers to inform your strategy for today and tomorrow.
NUMERATOR SURVEYS
Evolve with fast-changing consumer opinions.
Consumer behaviour is changing rapidly. Ask verified purchasers “why?”
With the current environment, your consumer base may be shifting daily. Numerator’s highly-engaged panelists and ability to trigger surveys based on purchase behaviour help you reach both existing and new shoppers faster than traditional survey providers and build strategies to be a trusted brand now and in the future.
Who you need
Leverage comprehensive verified shopping behaviours to reach your consumer, no matter how scaled or targeted.
What you need
Answer a broad range of business questions with innovative methodologies and tools.
How you need it
Integrate analysis into an automated insights platform with flexible service levels and products.
Reach who you need with unmatched access to qualified consumers and verified purchase behaviour
Target known buyers…
Find hard to reach groups like new purchasers weeks (if not months) ahead of industry
…based on recent behaviours…
Minimize recall bias by triggering surveys based on recent behaviours on a daily basis
…and track over time.
Enables deeper understanding of shifts in behaviours (ie: heavy, loyal, leaked and more)
Targeted Surveys for Deeper Consumer Insights
New item launches
Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.
Powerful segmentation profiles
Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviours. Target and track their behaviours over time.
Shopper journey surveys
Access to the same panelists’ attitudes and opinions tied to their purchase behaviour and understand the key moments of truth on the path to purchase.
Longitudinal trackers
Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.
