The basic difference between Shopper Insights and Consumer Insights teams is the focus of their research: the person making the purchase decision (the “shopper”) vs. the person using the…
We presented some answers in Numerator’s recent webinar, The Impact of Walmart Canada Discontinuing Ad Match: A Shopper Perspective, by unveiling the responses of over 800 Walmart…
Since March 2020, Numerator has been fielding ongoing surveys to our Canadian OmniPanelists to track their COVID-related behaviours and sentiments. We’ve combined the past ten months of insights into one…
We will continue to keep all prior iterations of these survey insights available on our website. This is the latest round of data, collected in a survey fielded through 11/25…
We will continue to keep all prior iterations of these survey insights available on our website. This is the latest round of data, collected in a survey fielded through 9/30…
We will continue to keep all prior iterations of these survey insights available on our website. This is the latest round of data, collected in a survey fielded through 7/28…
Access the latest version of these insights here. We will continue to keep all prior iterations of these survey insights available on our blog. Across Canada, some regions have begun…
Across Canada, some regions have begun easing COVID-19 restrictions and moving into the early phases of their reopening plans. In this latest iteration of our consumer sentiment survey, we saw…
During these past few weeks, our clients have been looking for answers, and we’ve been surveying US consumers to learn how Coronavirus has impacted their buying behaviours. We are now…
Canada Day is this weekend, and Canadians everywhere are preparing to fire up their barbecues for backyard celebrations. This means they are also out shopping for all the classic BBQ…